Courtesy of UK consulting firm Content+, this month’s featured Infographic is: “The Anatomy of Content Marketing.”
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According to the latest Google algorithmic changes, informative side of the content becomes far more important than its SEO optimization, so managers should remember about visitor-friendly articles that should attract real people, not only robots. (who now become wiser)
I think this infographic points to a need for some automated tool to help create a real time score of the strengths and weaknesses of infographics. (seriously nice information but a bit cluttered for my brain at 1 am working late).
Solid content is really what users and search engines are after, so investing in content development is perhaps the best marketing effort for any business that wants to leverage the web. When the text is written as an informative article, it really gets people to share, tweet, like it. In one of my tests, I changed a regular blog post that was intended as a sales pitch, with a more standardized sales pitch post. Sales dropped. Not sure by how much, but noticable. When I returned the text back to its informative blog-type text, with some extra tweaks, sales went up again. While the text was a normal sales pitch, I even got some forum links removed. So a well written text does get you more sales, and does get you more links. On the other hand, being too obvious with a sales pitch will push people and links away from your site. This is a first-hand experience, and it did cost me real money.
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